Google's official blog for news, tips and information on AdWords
Booting the bots: New botnet protections across our ads systems
Tuesday, February 09, 2016
Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we've worked hard to put in place extensive technology checks and filters to safeguard against this type of traffic.
Today we're further reinforcing our existing botnet defenses across our ad systems through a new feature that automates the filtering of traffic from three of the top ad fraud botnets, amongst those we are monitoring and defending against. One of the key benefits of this new feature is that it is resilient to possible changes to the malware that generates this botnet traffic.
This move boosts our defenses against invalid traffic generated by some nasty ad fraud malware, including Bedep and two other malware families that we have code-named Beetal and Changthangi. Together these three botnets are comprised of over 500,000 infected user machines.
Today we’d like to take this opportunity to take a deeper look at ad fraud botnets.
Ad fraud botnets: a menace to the advertising ecosystem
Ad fraud botnets are armies of malware-infected computers that are controlled by malicious fraudsters intent on generating large amounts of non-human ad traffic volume, typically for unscrupulous publishers. As a result, ad fraud botnets are a major threat to the budgets of advertisers, the reputation of publishers, and the safety of consumers. And this threat is considerable, given that hundreds of thousands of computers around the globe are infected with malware used specifically for ad fraud.
The Bedep Botnet size over the course of 60 days. Dips in the graph represent weekends, when some infected machines are turned off.
Global distribution and concentration of Bedep Malware.
Botnet traffic is difficult to consistently filter in advertising platforms because malware authors try to make their fraudulent traffic look as human as possible so that it resembles legitimate traffic. For example, botnet traffic has many of the same characteristics as real traffic, including the use of common browsers, and typical user behavior on a web page (e.g., scrolling, clicking, and mouse movement).
Our move to consistently and confidently cut out the traffic from these botnets, despite any changes in the malware on which they’re based, represents a significant milestone in the defense of our advertising ecosystem.
The art and science of protecting against botnets at scale
Identifying ad fraud malware and protecting ad platforms against botnets is a sophisticated effort that requires deep technical knowledge, diligence, and the ability to think several steps ahead. It’s a game of chess against an opponent that is constantly changing the rules.
In addition, it takes robust and extensive infrastructure to properly analyze malware threats at scale. For example, there are millions of malware programs out in the wild, although not all of this malware is associated with ad fraud botnets. This scenario represents a considerable technical challenge, since the malware, along with a vast amount of botnet traffic, needs to be continuously analyzed. To compound the challenge, there are hundreds of thousands of new malware programs produced each day that our systems need to analyze as well.
Our team has expanded its expertise by working to gain a deep understanding of the Bedep, Beetal, and Changthangi malware families. Subsequently, we have expanded developed the capability to significantly protect our systems against traffic generated by this malware through an automated, scalable, and seamless filter. This filter is already available to all marketers on DoubleClick Bid Manager and Google Display Network (GDN).
A bold move, but there’s more to come
We believe in fighting the good fight in order to stop malicious actors in the advertising ecosystem. We also know that our success is not based solely on sophisticated algorithms or robust, highly-scalable infrastructure. Our success also relies on a team of warrior scientists that combines art and science to innovate and cultivate, relying on creativity and collective wisdom to effect change in unique ways.
This is a really exciting start to the year for us, yet we know that our work is not done yet. We will continue to be vigilant, working hard to protect our systems from fraudsters in 2016 and beyond. Stay tuned.
Posted by Andres Ferrate, Chief Advocate, Google Ad Traffic Quality
Introducing the AdWords app for iOS
Thursday, January 28, 2016
Today, we’re rolling out the
AdWords app on iOS
to all AdWords customers globally – you can download it from the
. With the AdWords app, many campaign activities can now be managed while you’re on the go from the convenience of your iPhone:
Monitor campaign performance like clicks, CTR and CPC
Update bids and budgets
Act on suggestions that may help improve campaign performance
Get real-time alerts and notifications about your billing and ad status
Call a Google expert
Customers like The Honest Company, MuleSoft, and PMG use the AdWords app to easily manage their campaigns, stay in touch with the needs of their customers, and quickly access important business insights – from anywhere.
“Amidst the hectic holiday festivities, this app saved me from having to leave the dinner table to monitor performance and make quick changes to my accounts. That meant more time with my family. I'm excited for what's to come!”
– Josh Franklin, Manager, Search Marketing, The Honest Company
“The app helps me access high level data on the go which can come in handy in the boardroom, or anytime I need to quickly understand how our campaigns are performing. Also, having the ability to make adjustments to our campaigns – such as changing bids and budget – is invaluable.”
– Nima Asrar Haghighi, Director, Digital Marketing & Analytics, MuleSoft
“The consumer shift to mobile means our retail clients' campaigns have to be responsive to meet the needs of consumers at all times of the day. The app makes it easy for us to address issues without being chained to our laptops. PMG has been able to deliver prompt account adjustments from campaign to keyword level for our clients, as well as keep our customer satisfaction rates high.”
– Kyle Knox, Account Manager, PMG
You can learn more about the AdWords app in the
AdWords Help Center
Posted by Sugeeti Kochhar, Product Manager, AdWords
How we fought bad ads in 2015
Thursday, January 21, 2016
When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web—like news sites or mobile apps—free.
But some ads are just plain bad—like ads that carry malware, cover up content you’re trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. That’s why we have a strict set of
for the kinds of ads businesses can run with Google—and why we’ve invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone we disabled more than 780 million ads for violating our policies—a number that's increased over the years thanks to new protections we've put in place. If you spent one second looking at each of these ads, it’d take you nearly 25 years to see them all!
Here are some of the top areas we focused on in our fight against bad ads in 2015:
Busting bad ads
Some bad ads, like those for products that falsely claim to help with weight loss, mislead people. Others help fraudsters carry out scams, like those that lead to “phishing” sites that trick people into handing over personal information. Through a combination of computer algorithms and people at Google reviewing ads, we’re able to block the vast majority of these bad ads before they ever get shown. Here are some types of bad ads we busted in 2015:
We suspended more than 10,000 sites and 18,000 accounts for attempting to sell counterfeit goods (like imitation designer watches).
We blocked more than 12.5 million ads that violated our healthcare and medicines policy, such as ads for pharmaceuticals that weren’t approved for use or that made misleading claims to be as effective as prescription drugs.
Weight loss scams
Weight loss scams, like ads for supplements promising impossible-to-achieve weight loss without diet or exercise, were one of the top user complaints in 2015. We responded by suspending more than 30,000 sites for misleading claims.
In 2015, we stepped up our efforts to fight
, blocking nearly 7,000 sites as a result.
Unwanted software can slow your devices down or unexpectedly change your homepage and keep you from changing it back. With powerful new protections, we disabled more than 10,000 sites offering
, and reduced unwanted downloads via Google ads by more than 99 percent.
Trick to click
We got even tougher on ads that mislead or trick people into interacting with them—like ads designed to look like system warnings from your computer. In 2015 alone we rejected more than 17 million.
Creating a better experience
Sometimes even ads that offer helpful and relevant information behave in ways that can be really annoying—covering up what you’re trying to see or sending you to an advertiser’s site when you didn’t intend to go there. In 2015, we disabled or banned the worst offenders.
Accidental mobile clicks
We’ve all been there. You’re swiping through a slideshow of the best moments from the Presidential debate when an ad redirects you even though you didn’t mean to click on it. We’re working to end that. We've developed technology to determine when clicks on mobile ads are accidental. Instead of sending you off to an advertiser page you didn't mean to visit, we let you continue enjoying your slideshow (and the advertiser doesn't get charged).
Bad sites and apps
In 2015, we stopped showing ads on more than 25,000 mobile apps because the developers didn’t follow our policies. More than two-thirds of these violations were for practices like mobile ads placed very close to buttons, causing someone to accidentally click the ad. There are also some sites and apps that we choose not to work with because they don’t follow our policies. We also reject applications from sites and mobile apps that want to show Google ads but don't follow our policies. In 2015 alone, we rejected more than 1.4 million applications.
Putting you in control
We also give you tools to control the type of ads you see. You can always
let us know
when you believe an ad might be violating our policies.
Mute This Ad
Maybe you’ve just seen way too many car ads recently. “
Mute This Ad
” lets you click an “X” at the top on many of the ads we show and Google will stop showing you that ad and others like it from that advertiser. You can also tell us why. The 4+ billion pieces of feedback we received in 2015 are helping us show better ads and shape our policies.
In 2015, we rolled out a new design for our
where you can manage your ads experience. You can update your interests to make the ads you see more relevant, or block specific advertisers all together.
Looking ahead to 2016
We’re always updating our technology and our policies based on your feedback—and working to stay one step ahead of the fraudsters. In 2016, we’re planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots. We want to make sure all the ads you see are helpful and welcome and we’ll keep fighting to make that a reality.
Posted by Sridhar Ramaswamy, SVP, Ads & Commerce
Use Smart Goals, powered by Google Analytics, to optimize in AdWords
Thursday, December 10, 2015
To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.”
Many AdWords advertisers are already measuring their website conversions, using either
AdWords Conversion Tracking
imported Google Analytics Ecommerce transactions
. Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.
However, hundreds of thousands of small and medium businesses aren't measuring their website conversions today. Some businesses may not have a way for users to convert on their website and others may not have the time or the technical ability to implement conversion tracking.
The Google Analytics team is committed to helping our users use their data to drive better marketing and advertising performance. So, for businesses that don’t measure conversions in AdWords today, we’ve created an easy-to-use solution:
. Smart Goals help you identify the highest-quality visits to your website and optimize for those visits in AdWords.
"Smart Goals helped us drive more engaged visits to our website. It gave us something meaningful to optimize for in AdWords, without having to change any tags on our site. We could tell that optimizing to Smart Goals was working, because we had higher sales than usual across our channels during the testing period." - Richard Bissell, President/Owner, Richard Bissell Fine Woodworking, Inc
How Smart Goals Work
To generate Smart Goals, we apply machine learning across thousands of websites that use Google Analytics and have opted in to share anonymized conversion data. From this information, we can distill dozens of key factors that correlate with likelihood to convert: things like session duration, pages per session, location, device and browser. We can then apply these key factors to any website. The easiest way to think about Smart Goals is that they reflect your website visits that our model indicates are most likely to lead to conversions.
Step 1: Activate Smart Goals in Google Analytics
activate Smart Goals
in Google Analytics, simply go to the "Admin" section of your Google Analytics account, click "Goals" (under the View heading) and select "Smart Goals." The highest-quality visits to your website will now be turned into Smart Goals automatically. No additional tagging or customization is required; Smart Goals just work.
To help you see how Smart Goals perform before you activate them, we’ve built a Smart Goals report in the “Conversions” section of Google Analytics. The behavior metrics in this report indicate the engagement level of Smart Goals visits compared to other visits, helping you evaluate Smart Goals before you activate the feature.
Step 2: Import Smart Goals into AdWords
Like any other goal in Google Analytics, Smart Goals can be
imported into AdWords
to be used as an AdWords conversion. Once you’ve defined a conversion in AdWords, you’re able to optimize for it.
Step 3: Optimizing for Smart Goals in AdWords
One of the benefits of measuring conversions in your Adwords account is the ability to set a target cost per acquisition (CPA) as opposed to just setting a cost per click (CPC). If you aren’t measuring actual conversions today, importing Smart Goals as conversions in Adwords allows you to set a
. In this way, you’re able to optimize your Adwords spend based on the likelihood of conversion as determined by our model.
Smart Goals will be rolling out over the next few weeks. To be eligible for Smart Goals, your Google Analytics property must be linked to your AdWords account(s). Learn how to link your Google Analytics property to your AdWords account(s) in the
Analytics Help Center
AdWords Help Center
. Note that your Google Analytics view must receive at least 1,000 clicks from AdWords over a 30-day period to ensure the validity of your data.
Posted by Abishek Sethi, Software Engineer, and Joan Arensman, Product Manager
Get deeper insight into your automated bidding performance
Tuesday, December 08, 2015
Understanding how your
automated bid strategies
are performing is easy if you know where to look. With three new reporting features now available, you can gain transparency into your bidding and save time troubleshooting issues that may be impacting performance.
Know what’s going on under the hood of your bidding
While automated bidding saves advertisers hours per week while optimizing bids at scale for every auction, it’s still important to keep an eye on your bid strategies and know when they need steering. New
bid strategy statuses
with additional insight to help you decide if and how to take action.
For example, if a strategy is still in “Learning” status because you recently created it or changed the composition of its campaigns, we will display the estimated “days left for learning”. This indicates that the bidding algorithms are still calibrating and how much longer you should wait before making any other changes or evaluating what baseline performance looks like.
Meanwhile, if a bid strategy is in “Limited (bid limits)” status due to minimum or maximum bid constraints, we will show you what percentage of impressions or spend is limited to help you understand the extent of the performance impact.
Easily track performance changes back to status or target updates
Status over time reporting
maps bid strategy statuses along the bottom of the performance graph. This helps explain what may be influencing bid strategy performance for your chosen date range. For example, if you notice an increase in spend at the same time a bid strategy had a “Limited (not enough data)” status, this may signal that you raised campaign budgets to help drive higher conversion volume and give the algorithms more data to work with to better optimize bids.
Target over time reporting
maps your historical targets over performance data to provide better context. For example, a trend line showing a decrease in conversions might initially set off alarm bells. However, if you saw that during that time, you had also decreased your target CPA, that would help explain the performance decline.
Both of these reporting options are now available in the Shared Library when you click into a bid strategy.
We hope these improvements to automated bidding reporting will take the guesswork out of evaluating performance. To learn more about AdWords automated bidding, visit the
, check out our
, and read the new
that explains our unique, auction-time bidding technology.
Posted by Jonathan Wang, Product Manager, AdWords Bidding
flexible bidding strategies
Introducing new interactive ads to drive app installs
Thursday, December 03, 2015
Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is
and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that
one in four installed apps
is never even used. We’ve focused our efforts on offering developers advertising tools that engage users and showcase an app at its best. We recently
one of our in-app ad formats, and are building on our desire to create beautiful app ad experiences. That’s why today we’re introducing two new rich, immersive ad formats to our growing suite of creative app install solutions.
Play a game within an ad with Trial Run Ads
Trial Run Ads are an app ad format that lets a user play a game for up to 60 seconds by streaming content from the app before downloading. The immersive demo increases the likelihood that an install is coming from someone who enjoys playing the game. Users get a taste of the game before going through the download process, and the app developer attracts better qualified users who’ve chosen the game based on their experiences in the app.
Trial Run Ads provide:
Ultra-immersive and delightful ads designed for games
The opportunity for gamers to trial before download
More relevant ad clicks, app downloads, and pre-qualified app users
Cookie Jam's Trial Run Ad
Get ultra-creative with customized mobile ads
We’re also launching a beta for Interactive Interstitial ads, which are HTML5 ads that offer a completely customized user experience tailored to each advertiser's app. They give advertisers creative freedom to use HTML5 instead of standard templates and pull in data dynamically. Diversity potential is high with this format and it's not limited to just gaming apps. Interactive Interstitials offer a truly custom experience that can include your app’s value proposition and the functionalities you want to highlight, all painted in your personal branding strategy. This is particularly valuable for advertisers who are looking for higher user engagement in installers.
Interactive Interstitials provide:
A beautiful and flexible canvas for the advertiser to become truly creative
Unique testing and optimization capabilities
The opportunity to bring a piece of the app experience to the user before download
Unique brand building possibilities
Marketers are already taking advantage of these engaging ads to drive app installs. Zalora built a an ad that allowed users to swipe to discover an exclusive offer.
Zalora's Interactive Interstitial allows users to use a finger to
swipe a screen to discover a special promotion.
Customization can be as big or small as you want — from adjusting standard templates to developing a fully custom creative. Marketers can also use their live app content to create compelling, real time ad formats. With more control over layout and interaction, you can A/B test creatives and try various CTAs to increase conversions. Rather than just telling a user about your app, you can offer them an experience unique to your app that inspires them to want to spend time with your app.
Advertisers can use Interactive Interstitials to showcase their latest product offerings through galleries, highlight elements of their personal branding, and to more powerfully demonstrate the value of their app before someone installs.
Zalora showcases a gallery of products that users can
swipe through in its Interactive Interstitial Ad.
We understand that experiences on mobile need to be made for mobile, and an ad is no different. We’re continually exploring new and better ways to build out interactive formats for the small screen.
Trial Run Ads and Interactive Interstitials are currently in beta and available to a limited set of advertisers. Reach out to your account manager if you are interested in joining the betas.
Posted by Sissie Hsiao, Director of Product, Display and Pasha Nahass, Product Manager, Display
How to win on Black Friday: insights into store traffic trends
Tuesday, November 24, 2015
This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless
throughout the day. This is especially true as shoppers head into stores for one of the biggest shopping weeks of the year. In fact, mobile searches per user were 11% higher in electronics stores and 8% higher in department stores on Black Friday last year compared to other weekends during the holiday season.
To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during Black Friday last year. We uncovered some surprising findings that should enable you to better connect with shoppers in and near your stores.
Black Friday shoppers don’t exactly rise and shine
Contrary to the notion that most people head to stores in the morning, we found that Black Friday store traffic tends to peak in the afternoon, typically between 2-4 pm.
Additionally, since some stores now open on Thanksgiving Day, we also saw an increase in foot traffic on Thursday evening. In fact, department stores now see their peak traffic on Thanksgiving evening between 6-7pm.
Tip for retailers
: Allocate enough budget across campaigns to support the increase in traffic as shoppers head to stores. During the afternoon, when store traffic is heaviest, consider increasing your mobile bids. Use the
mobile bid adjustment simulator
to size your overall mobile opportunity and adjust your bids accordingly.
Black Friday isn’t the holy grail for all stores
For categories like electronics and cellphone stores, it should come as no surprise that Black Friday drives more foot traffic compared to any other weekend during the holiday season; in fact, store traffic is 2x higher in electronics stores and 1.6x higher in cellphone stores on Black Friday.
However, there are many stores that don’t see their biggest crowds on Black Friday. Shopping malls, superstores & discount stores, and department stores have the highest store traffic on the Saturday before Christmas, while dollar stores have the most foot traffic on Christmas Eve — perhaps due to last minute stocking stuffers.
Tip for retailers
location extension targeting
to encourage shoppers, who are near your stores, to choose you. If you already run
local inventory ads
, which trigger if your product is in-stock at a store nearby, you can add location extension targeting and reach customers who are anywhere from 0.4 to 40 miles from your store.
For more tips and tricks this holiday season, check out our
Holiday Shopping Readiness
Holiday Shopping Survival
Elizabeth Fabiani, Product Marketing Manager, Google Shopping
Google Data, U.S., Aggregated anonymized internal data from a sample of US users that have turned on Location History, from the period November 1 2014 - December 25, 2014. Queries were considered in-store if they occurred within 20 minutes of a user visit to the store.
Google Data, U.S., Aggregated anonymized internal data from a sample of US users that have turned on Location History, from November 28, 2014, Eastern Standard Time
Google Data, U.S., Aggregated anonymized internal data from a sample of US users that have turned on Location History, from the period November 1 2014 - December 25 2014.
Think With Google
Introducing Google Compare for U.S. mortgages
Monday, November 23, 2015
Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understand and compare their options online. That’s why we added a mortgage calculator to
earlier this year. Yet nearly 1 in 2 borrowers still don’t shop around for their mortgage and often feel like they don’t have enough information to make an educated choice.
To help them make confident, more informed financial decisions, we’re introducing the newest addition to our suite of Google Compare products: mortgages, which we
earlier this year and is now available in California with more states to follow.
for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online. Whether you’re a national lender or one local to California, people searching for mortgages on their smartphone or desktop computer can now find you, along with a real-time, apples-to-apples comparison of rate quotes from other lenders — all in as little as a minute. Borrowers can also see ratings and read helpful reviews, and enter relevant information — like loan amount, estimated credit score, or home value — to receive rate quotes that match their needs. They can then visit your website to apply directly online or over the phone through one of your agents or loan officers.
Here’s what some of our partners are saying:
Zillow Group and Google share the same vision to first and foremost empower consumers with comprehensive access to valuable information that helps them make confident, more informed financial decisions. This partnership allows us the unique opportunity to help borrowers by providing them with the industry’s most accurate, real-time information about home loans and mortgage lenders
.” - Erin Lantz, Vice President of Mortgages, Zillow Group.
We’re thrilled to be a part of Google Compare, further helping to connect prospective borrowers with qualified mortgage providers as the transition to online lending accelerates. The choice and convenience offered to consumers is imperative when loan shopping online, and Google Compare makes the process even easier
.” - Doug Lebda, Founder and CEO of LendingTree
Participation in Google Compare is based on a flexible cost-per-lead (CPL) model, however payment isn’t a factor in ranking or eligibility. You can learn more about joining Google Compare by reaching out to your Google account team.
Posted by Nicolas Wk, Director of Product Management, Google Compare
Consumer Financial Protection Bureau, January 13, 2015
Appy holidays: ‘Tis the season of downloads, make sure your app is part of this seasons’ activities
Monday, November 23, 2015
The holiday season is around the corner and it’s a time of opportunity for app marketers — more people will be shopping on their mobile devices in
, and phone sales generally go through the roof on and around Christmas Day. Millions of apps will be downloaded as people customize their new devices. Shopping also doesn’t end after Christmas passes — the post-holiday season is enormous, with 58% of holiday shoppers planning on taking advantage of post-holiday sales and promotions.
Top Tips for an Appy Holiday
For app marketers, the pre and post-holiday bump in traffic and purchases is a gift — so we got our experts together to help you get ready. Here are our 4 top tips to ensure you’re in the right place at the right time this holiday season.
Be there for the seasonal mobile bump with
Universal App Campaigns
With just one campaign you can drive app discovery across the entire Google network. Drive app installs at your target CPI throughout this peak period across Google Search, Google Play, YouTube, and the Google Display Network. It’s fast and easy to set up and reaches customers whether they’re already in an app, searching for new apps, watching YouTube, or browsing the web.
Enhance your Play Store Presence for Christmas Day
One in four
app users discovers an app through search
and now you can run ads exactly where users are searching for apps — on
. And once you’ve gotten people to your Play store listing, make sure you’re turning visitors into installs by running
Store Listing Experiments
in the Google Play Developer Console. Use experiments to test variants of graphics and text on your Play Store listing and choose the option that drives the most installs.
Get Your App on New Phones
Customers personalize their new phones around the holidays. These happy new phone owners will be looking to personalize their gift by installing new apps after unwrapping, and
New Device Targeting
will allow you to reach them during these exciting moments. Use this easy and quick targeting option in your AdWords app install campaigns within the 'Interest & remarketing' section, adjust your bids based on the value of those users and see your user base grow.
Engage holiday shoppers with video
Video is a great medium to reach new app users — the average YouTube user is 2x more likely to download apps.
It is particularly useful for retailers, as 42% of online shoppers use video as part of their pre-purchase research, and 64% use YouTube to find products.
Make sure you’re using your latest video assets not just for brand building but for driving app installs as well. You can show up alongside relevant content, or target viewers with interests related to your app with YouTube
. It’s now easier than ever to control costs with our new new
feature that lets you cap at your own target.
We hope with these tips, you have a successful, merry, and appy end to the year!
Posted by Alexandra de Sá Moreira, Global Product Expert, Search Apps
Google / Ipsos MediaCT, Consumer Holiday Intentions Study, Sep 2015.
Google / Ipsos, Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps (U.S.), May 2015.
Internal Google data, 2014.
2 U.S. Statistics, Google Consumer Surveys, March 2014. Surveyed: YouTube, Hulu, ESPN.com, Facebook, comedycentral.com, Tumblr, Instagram, Vimeo, AOL, MTV.com.
Avoid Post-Turkey Crowds and Shop YouTube’s Awesome Stuff Week Gift Grab
Sunday, November 22, 2015
Watchtime for product review videos on YouTube has grown more than 20% in just the past month as shoppers turn to video to research products before the holidays.
In fact, one in every four shoppers say online videos are their go-to source for gift ideas.
This week, one of the biggest shopping weeks of the year, we’re helping consumers discover the best products to grab with our third
Awesome Stuff Week
, Gift Grab.
Creators such as
Feast of Fiction
Hot Pepper Gaming
, will share their take on the top trending toys, video games, consumer electronics and housewares to help shoppers prepare for Black Friday and Cyber Monday. Best of all, they can avoid the post-turkey crowds and cross items off their holiday gift lists by shopping the products in each video.
Lamarr Wilson shares his take on this week's top trending toys
For AdWords advertisers running Shopping campaigns, Awesome Stuff Week provides a new opportunity to showcase products alongside contextually relevant creator content.
Show your products
on these videos by making sure your Shopping campaigns are opted into
within your campaign settings.
Lastly, discover the latest shoppable videos by subscribing to the
Awesome Stuff Week YouTube channel
and tune in next week when creators reveal the best beauty tips, recipes and last minute holiday gifts, with Awesome Stuff Week Unwrapped.
Vikram Tank, Product Marketing Manager, Art Copy & Code
Google Data Oct 17-Nov 16 vs. Sept 17 - Oct 16, 2015. United States. Classification as a "product review," was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube.
Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
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